Global HR SaaS platform

Company Overview
  • SaaS platform that enables companies manage their HR operations around Global employment, Payroll, HRIS and Performance management.
  • HQ: Singapore
  • Founded: 2018
  • Industry: SaaS
  • Use Cases: Order to Cash

The Challenge

With steady YoY growth in the initial years, the team had a really good AR operations set up out of Singapore. With their hockey stick growth in the past 2 years, the company was not able to match the speed in the Receivables department thus resulting in <30% of their revenue collected.

  • Poor performance across the metrics ie.. DSO, AR turnover %, CEI, 
  • Manual reminders sent over tickets to all customers.
  • No visibility into their cash flow every month

This eventually ended up causing a working capital problem for the business forcing an immediate intervention.

The Solution

The CFO started with consolidating all the AR data in one place. The team had to bring the data from one ERP, two accounting systems, two CRMs and one Billing system together. None of the systems synced with all the other systems thus exposing a potential to build a common repository of the financial data. Once built the team decided to leverage the reports, dashboards and alerts to improve their AR efficiency.

  • Unique dashboards for multiple geographies to closely monitor the critical AR metrics
  • Identification and continuous monitoring of the at risk accounts with real time alerts and reminders 

“We were able to understand our at risk customers and bucket them better for improving our forecasting”

FP&A Director

The Outcome

  • 80% reduction in manual data efforts
  • At risk accounts brought down by 75% with timely alerts 
  • DSO brought down by 45% to <30 days

The Conclusion

The AR operations were struggling to catch up with the team’s customer acquisition pace. With bluecopa, the Finance team was able to tweak the process and focus on the right areas to improve overall collection rate (%).

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