HackerEarth uses Bluecopa to standardize reporting and accelerate business decision-making with real-time insights
The Challenge
With a stable month-on-month growth and retention, the SaaS platform was finding it really hard to consolidate data from 4 different data sources and build a unified dashboard.
The FP&A team were struggling to build cash balance scenarios with weeks-old data thus preventing them for making decisions. When diagnosed, the VP of Finance noticed that the problem was three-fold,
- Tarun Mallappa, VP of Finance.
Not able to connect the Accounting, CRM, Billing and Marketing data to a single system
No real-time visibility into the key metrics due to excel dependancy
Delay in making financial reports thus making outdated decisions
As a result, the team's bandwidth was choked thereby forcing them all to majorly work on the monthly close.
The Solution
To resolve the problems, the VP decided to implement Bluecopa with a set outcome in mind.
Upon implementing this, the CFO saw results improving within six months and is now looking to solve his next problem building projections and scenarios using Bluecopa.
- Tarun Mallappa, VP of Finance.
The Outcome
The Conclusion
The company’s rapid growth had their Finance team play catching up. With faster customer acquisition and renewals happening every month, the Finance team struggled to collect and consolidate to infer insights for making business decisions. Using Bluecopa, the team tracked metrics, monitored trends and built necessary dashboards to enhance the team's efficiency thereby enabling the leadership with faster financial outlook of the business.